French interior designer Julie Rouzioux moved to London four years ago to improve her English.
She was only going to stay for a year, but then she met improvised music composer Reno Inchenko at her local East London pub, The Griffin.
Music and architecture might not have so much in common at first sight. But the music geek also happened to be a fashion one:
before creating his own T-shirt label in 2001, Inchenko obtained an HMD in pattern cutting and garment construction.
He then enrolled in university to do a BA in sound design.
Rouzioux studied art history and architecture in Paris and Turin. She also completed a Master’s degree in fashion history.
Fashion addict and trendsetter, she has always loved vintage clothes and car boot sales.
Together, the sound and interior designers found it more and more difficult not to design. Their creativity had to be expressed – so they made plans.
In 2007 the first White Trumpet womenswear collection was launched for SS 2008, expressing Inchenko’s and his partner’s desire to create wearable and casual but yet sophisticated design. They imagined basic shapes featuring complex ornamentation (folding, paneling).
Simple soft fabric garments muted into highly original urban wear thanks to intricate geometric constructions.
The avant-garde and world renowned US store Opening Ceremony noticed the White Trumpet SS 08 collection at a fashion week trade show in Paris. They were the first to stock the line in NYC and LA.
The second collection for AW 08/09 follows in a similar vein and will be available at Opening Ceremony this autumn.